Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing.
This was a corporate film for one of the leading multinational companies of India.
This was a 4 days’ shoot at Noida. We
shot this corporate film with 4 camera set up. Outdoor shoot we did with DJI
Phantom 4 pro in 4K and indoor shoot we did with Canon 5D and Sony A7III. The
result we saw and I must tell you that all the footage is looking
fantastic.
I must say that the camera team did a very
good job, especially the drone shots came out really well. Client and the
agency were there all the time present during this shoot. Although they were
very helpful and supportive towards the shoot
As you know that the corporate films, or corporate videos, are used to connect the boardroom to its employees and convey the company's ethics and ethos to the consumer. Video content online has become increasingly popular for company websites alongside the written material. Video content stands an 80% higher chance of engagement as it requires less from the viewer and keeps their attention focused on the screen for longer. Production companies also create films for fundraising, awareness and promotional purposes or for any exhibition. In the world of business, films are necessary communication tools that can create engagement and inform opinion.
